NIGHTWALK!

I felt like going on a walk last night.

So I spun it as an exciting event to my friend: "Hey wanna go on a....NIGHTWALK?"

"Huh, wha-wha-what's that?!"

"I'm gonna go on a nightwalk tonight, strolling all around."

"A nightwalk? Hm...what time are you going?"

"I was gonna go now but if you want to come I can wait for you."

"Yeah, okay! I'm in!"

Then as we strolled I just kept referring to it as a nightwalk until she did too.

After I texted her: GREAT NITEWALK!


I think it was successful branding. You gotta spin everything in this town.