Saturday, June 30, 2007

How about AC for your retail business?

I have an idea for your retail business. What if you had AC on during the summer? This would encourage people to stay inside of your store instead of immediately leaving.

What you could do is take a small portion of the prices you charge on everything, and put it towards an AC unit which you could throw into a window. It would make the store comfortable for customers.

It pays for itself because people stay longer and buy more. Also lots of individuals even have them nowdays, just as privately-owned units in homes or apartment rentals. Sets you back $200 or so, nothing major.

It says: "Hey, I believe in my business." And stuff like: "We'll be around next year."

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